(Pierre, S.D.) Area collegiate student-athletes got a powerful course in real-food performance nutrition from nationally known expert Mike Roussell. Known as “Dr. Mike”, Roussell is a nutritionist who is known for transforming complex nutritional concepts into simple habits athletes can use every day.

Roussell, a nutritional consultant for Build Your Base, a program of Beef Logic Inc. visited student athletes at Dakota Wesleyan University, Mt. Marty University and Drake University.

“Dr. Mike helped me identify the gaps in my nutrition and fuel for performance, said a Dakota Wesleyan University student athlete. “Since increasing the beef in my diet, my energy and post‑workout mood have improved dramatically.”

Roussell, holds a biochemistry degree from Hobart College and a nutrition PhD from Penn State. He empowers people to use real food and evidence-based habits to live stronger, fitter and healthier lives.

His visit was made possible with support from the South Dakota Beef Industry Council (SDBIC) and the Iowa Beef Industry Council (IBIC).

Beef Logic Inc., a 501(c)(3) non-profit works to strengthen families, communities and ensure the positive benefits of BEEF for the future. The non-profit leads several programs and initiatives including Build Your Base, a sports nutrition program that helps student athletes learn how
BEEF is a high-quality protein that supports them as they prepare for competitions and build healthy habits that fuel performance on and off the field.

Launched in 2018, Build Your Base began as a partnership between the SDBIC Beef Checkoff and Sanford Health. Since being acquired by Beef Logic Inc. in 2021, this initiative has broadened its partnership to incorporate other organizations and individuals with similar values.

Build Your Base continues to thrive, extending its reach across the United States, where it is embraced by high schools, universities and professional teams and athletes.

About BEEF LOGIC Inc.
BEEF LOGIC Inc. works alongside beef farmers, ranchers, medical and sports professionals, nutritionists and community partners in creating a larger body of understanding and support for BEEF! Learn how you can get involved. Visit www.beeflogicinc.org.